Facebook Messenger Tutorial: Deliver Promo Codes via Facebook Messenger Chat, Collect Emails and add your subscribers to ManyChat (Optional)
This article demonstrates how you can increase your ROI of external traffic campaigns that you run for your Amazon listings by distributing discount promo codes via Facebook messenger & adding them as your Messenger subscribers. Then you can re-market them in the future & also can follow-up for reviews using a Messenger marketing tool called ManyChat.
Why Facebook Messenger over conventional Emails?
Facebook Messengers have a much higher open rate of over 80% and a click-through rate of 30-40%. Meaning, they are much more effective than an email campaign.
Using Facebook Messenger has the benefit of easy access to the conversation history and makes users undergo a personal connection as they can easily write back to get an instant reply.
What is ManyChat?
ManyChat is a tool that helps you to send Marketing messages in bulk to your Facebook Messenger subscribers. It is the new form of marketing with ~98% Open Rates. Amazon Sellers can utilize Messenger Marketing Tactics to improve sales & get more reviews. You will need a ManyChat pro account to make this work which is only $10.00 a month.
Please note that using ManyChat is optional and our software is fully capable of delivering your coupons independently.
Working Process of Facebook Messenger Campaign :
Here is the process which helps you to understand how the “Facebook Messenger Campaign” works with Discount Coupon Sender.
Here, you can see a series of our campaigns and among them, you need to select the “Facebook Messenger Campaign” through which customers can deliver coupons.
Now, you will get redirected to the campaign creation page which consists of 4 steps.
In this step, you need to connect your Facebook account in order to use your Facebook page with Discount Coupon Sender.
Once your Facebook account will be linked with the Discount Coupon Sender then you can be able to select your enable facebook page here.
Therefore, customer needs to fill out all the basic information about their product like Marketplace, product ASIN, etc. Once a product ASIN number has entered, it will automatically fetch the complete information of that particular product from Amazon and trigger it here. They can select preferable landing page design among our 6 beautiful templates. Then hit the “Save & Continue” button and move to the next step.
In the second step of campaign creation, you can completely customize the campaign. This tool has a “design edit tutorial” for customizing the landing page and you can utilize this tutorial in order to understand our design interface in a better way. Customers can customize their logo, content, font size, font color, cross-selling, videos and other features that they might want to edit for your Landing Page. By clicking on the “Save & Continue” button you can move to the next step.
Moving on to the third step of campaign creation which a delivery setup page. It consists of a few important sections.
Here, the customer needs to upload a list of coupons from Amazon that they would be using for this campaign. If done so already, they can select the list from the drop-down.
Coupon & Review Follow-up Setting:
In this section, you can update your contents of the message and set the follow-up trigger timing for that.
Once you will click on the “Change Sequence” button, one pop-up will open where you can update the text as per your specifications and then click on the “Save” button.
Also, you can set up the follow-up trigger $ coupon review text contents for various required scenarios.
Collect Email of Facebook Leads:
Once, you will enable the “Collect Email for Facebook Leads ” option then the email of your Facebook Leads will be stored into the table and also, you can export this list.
ManyChat Integration (Optional):
Here, you can select your integrated ManyChat account or you can add a new ManyChat account and set the pre-configured tags for the scenarios of coupon claims.
To Integrate your ManyChat account with Discount Coupon Sender, there is an option called “Manage ManyChat Accounts”. You can give any friendly name whichever you prefer and then fill out the Access token of your ManyChat account. You can find the ManyChat Access Token by going to ManyChat Settings>API.
Once, you will have integrated your ManyChat account with Discount Coupon Sender and then you can automate your pre-configured tags on ManyChat during various scenarios of Coupon Claim and those tags you can create into your ManyChat account as shown below,
URL Builder Section:
Here you can set up the redirection URL of your Call to Action (Go to Amazon) button which leads your shoppers to the Amazon Product Listing. You can build your own URL for that particular product which will be having your preference keywords, brands or store name, etc and also, you can have a preview of your built URL. This built URL acts like manual search & buy URL(2-Step URL) which will enhance your product keyword rankings.
Here, we have 5 several types of options to build your product URL as follows,
- Simple URL
2. Keyword URL
3. Storefront URL
4. Brand ID URL
5. Add to Cart URL
To know more about the URL builder section of discount Coupon Sender, please go to How to use URL builder?
Now we have some conditions for coupons which will help you to monitor your sales. Then for moving click on the “Save & Continue” button.
Now, this is fourth and the last step of campaign creation. You can add Google and Facebook Analytics tool so that we can monitor the behavior and patterns of leads.
Now, all of the steps of campaign creation has been completed successfully. You can have a preview of your landing page from the dashboard and there you will have a “Grab This Deal” button through which users get prompted to buy your product by seeing huge discounts.
Once the buyer will click on the “Grab This Deal” button a popup will open which says “Get Coupon Delivered to Messenger” and through which the buyer will get their promo code into their Facebook Messenger.
Once the buyer will click on this “Get Coupon Delivered to Messenger” then it will be redirected to the Facebook messenger of the connected Facebook account of the buyer and then they can claim their coupon from here.
Therefore, after claiming the coupon, the buyer will get their promo code into their messenger. Also, you will get the followup into your messenger as per the selected time period into step 3.
As per your input i.e., “Yes/No” for the coupon claim follow-up, you will get the answer from Discount Coupon Sender support instantly.
Once you will successfully claim your promo code, you can check your ManyChat tag status into your ManyChat account.
This is the complete guide for Discount Coupon Sender Email campaign and let your product ranking be emphasized which helps your business to grow gradually on Amazon.
Feel free to drop us an email at email@example.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.