Posted by Ravi on November 15, 2019
Comments Off on Different Ways to Drive External Traffic to your Amazon Listings – Updated for 2020
Category: Uncategorized

Amazon is a huge marketplace with fierce competition among third-party sellers. To succeed in the Amazon marketplace one has to bring their best cards on the table to survive in this arena. Amazon tries to ease the process of buying products on Amazon that is why its algorithm changes continually. Amazon cares about its customers and tries to minimize the perplexity of purchasing the product on Amazon.

What is the need to drive external traffic on Amazon?

Driving external traffic on Amazon provides support to the seller to increase their sales and ranking abruptly. Here external traffic means traffic from other platforms like Facebook, Pinterest, Instagram, Twitter, etc. Here are some points that are explained below which shows the Importance of driving external traffic to Amazon Listing.

Building Large Pool of Potential Buying

By using channels outside of Amazon to drive traffic to your Amazon Product Listing you are actually making more potential leads which increase your Amazon ranking thereby increasing your conversion ratio. Amazon recognizes you when you increase external traffic which helps in upgrading your internal organic ranking. By increasing organic ranking your product may be seen by thousands of visitors which helps to increase the number of sales. Also, you can Increase your Product Reviews  which helps you in order to increase Amazon sales.

Gives an Edge over your Competitor

Amazon is a huge marketplace where every seller competes to increase conversion. By driving external traffic straight to your listing gives an advantage of crushing your competitors. Now you don’t need to compete with other products on the Amazon page. This works as a golden asset to increase your Amazon Sales.

Amazon Appreciation

Amazon appreciates when you try to put external traffic to your listing. It helps to boost your internal Amazon ranking. By providing external traffic you help Amazon to gain more customers thereby making a huge amount of money on Amazon.

So external traffic plays a game-changing role in your Amazon Business. Before diving deep in an external source of traffic you need to concentrate on some basic ways to increase traffic on your Amazon listings. All the points are explained below.

Some Basic Ways to Increase Traffic to Amazon Listing
  1. 1. Keywords Research with Optimised SEO

At first, you should know what type of keywords your customers do use for search and use that keyword in your Amazon listing to get the front position. This includes proper keyword listing with search volumes, keyword relevancy, and a complete description. Explain the feature and benefit of different sections and elaborate them with help of bullets. If products have a warranty period then highlight this point. You can leverage organic traffic on the basis of keyword research.

  1. 2. High-quality product photos

Photos play an important role in converting people into your customers. Your product photography will decide that how efficiently it can attract its customers. We have probably

Listened to this phrase “First Impression is the Last Impression” and it perfectly suits in this condition. Photos must be eye-catching so that people cannot resist themselves without buying your product. Every picture has its own story. So it is needed to focus the quality of photos of your product and you need to maintain the technical photography guidelines of Amazon. It is recommended to use the light background in your images. You can Use Various Ways to Boost the Effectiveness of Product Images in your Amazon listing.

  1. 3. Running Ads for traffic

Different kinds of products need a different platform for Advertisement. You can start with Facebook Ads for specific people who might be interested in your product. If your product is about clothing, lifestyle or for any particular fashion then you can start with Facebook. If your product is specific to girls or women then you can go for Pinterest. If you have many followers you can share on Twitter as well as Instagram. Facebook ads are one of the most powerful external traffic sources for Amazon sellers. Check our Facebook Ads Campaign to learn how to set up Facebook ads for your product.

  1. 4. Making Enhanced Brand Content

Creating Amazon Brand Content also known as ECB (Enhanced Brand Content) helps to increase conversion ratio. ECB allowed for the seller who has gone through the approval

process of Amazon’s Brand Registry. There are enhanced brand content fields where you can create your Brand Story with high-resolution pictures that help to stand in front of your customers. CHECK HERE to know about how the brand consistency is important.

These are basic ways to drive traffic. Now we will talk about external traffic. Earlier I have explained the Importance of External traffic on Amazon listing. In the next point, I will explain about the tool which helps to increase external traffic.

  1. 5. Increasing External Traffic with Amazon Landing Page

Landing Page is a web page in which you can give complete information and benefits with a feature about your product. You can easily add images and descriptions. You can add this page to your website or you can share this page on a social media platform. There are various tools which provide landing page creation facility.

Join Discount Coupon Sender now

& take your FBA journey to greater heights.

Start Your 28 Day Free Trial
( No credit card required)

Some Other Way to Drive External Traffic.

Email: 

Emails are the best way to communicate with your customers. Check our Email campaign and boost your sales, product ranking & reviews on Amazon by using direct or Email Delivery.

Affiliate or Influencer Marketing:

Sharing hand with those who already have an existing audience for the promotion of the product.  Go through the Influencer marketing and boom your sales with your influencer and keep track of their engagement metrics.

Blog Post:

If you have an existing blog with a huge reader group and if your product is related to your blog post then this might help you a lot.

Search Engine Ads/ Search Engine Marketing (SEM):

Search Engine Marketing is an Advertising search engine that helps you to show your ads on search engines like, Google, Yahoo, Bing, etc. When the audience will search a particular thing then they will be able to see your related ads on Google or on other search engines and you will get external traffic for your sale.

How to know which Traffic Source works best for your Product?

Amazon has a huge amount of product listing. Each product has its own way of marketing. So at first, you need to understand the behavior of the product so that you can target to Relevant Listing. This process can be further divided into four steps and all are explained below.

Fix Your Goal:

The first step is you should know your goal. This means you may want traffic in your Amazon listing or you may want high keyword ranking or want to drive external traffic by advertising your products. You need to choose any one step so that you can move further.

Try Different Platforms:

You can try different channels for your product like Facebook, Twitter, Instagram whatever makes sense with your product. You can start with Facebook Messenger Campaigns where you can target a specific group of people who might be interested in your product.

Test and Double Down the Process:

After trying different platforms you can test the results means which platform suits you the most for your product. You can spend a limited amount of money to double down the same process.

Why it is preferred to have External Traffic Over Straight Traffic to your Amazon Listings?

There is a misconception of driving external traffic straight to your listings. Amazon Seller makes a huge mistake by making direct traffic because it can destroy the long-term relationship with the customers. You can have more information about the Amazon Seller Mistakes and how to overcome them.

By sending traffic to your listing you may notice the current spike in traffic but not in conversions. Conversion is the main factor in the Amazon Ranking Algorithm. If Amazon notices the spike in traffic without conversion it lowers the ranking.

So what can you do to increase the traffic to your listings?

The best answer is to drive external traffic to your Amazon listing through Landing Pages.

How to Increase Conversions with Landing Page?

Landing Pages provides most converting traffic down to a specific audience which helps to grow your Amazon Business.

The Landing Pages are also helpful in collecting emails so that you can market through these emails in the future. Emails are the most valuable asset to online marketing. Amazon Sellers can do a lot of things with email lists of their leads.

  • Promotion on Product Launch:

You can email your customers about your product launch with discounts and you can sell your product from day one. You can have a bit more knowledge of our Promotional Campaign and Advertising Campaign which helps you to retarget your customers pre-launch & post-launch of your product.

  • Retarget your Audience:

By getting a complete email listing you can retarget your audience with different channels like twitter, facebook, etc.

  • Email Newsletter:

You can maintain a long-term relationship with your leads by sending them regular educational and supportive emails about your products. For example, suppose your product is an electronic grinder so you can send an email about its working or about its plate which can help them to get more valuable things out of it.

  • Build Your E-commerce Brand:

Without going to your email listing you can presell your product with the help of Landing Pages.

Landing Pages helps to collect email listing of your lead which gives a robust structure for growing your Amazon Market. There are two types of Landing Pages to drive external traffic to your listing.

  • Basic Purpose Landing Page Tool

This provides the basic purpose of the Landing Page tool like MailChimp, Aweber, etc. They work as an autoresponder and you can send free content or e-books via them.

  • Amazon Landing Page for Promotion

Here we will talk about Amazon Landing Page Creator Tool such as Discount Coupon Sender. This works on single-use coupon codes for an email opt-in. This customer gives their email in response to coupon code which helps to increase traffic thereby increasing conversion ratio. Landing Page works as an intermediary in driving external traffic and boost your Amazon Sales. Learn here about the Amazon landing page generation process with our Discount Coupon Sender tool.

Summary

Amazon Landing Page is a huge asset to Amazon Seller to skyrocket their sales and ranking. By providing complete email listing this tool enables you to make a long-term relationship with your customer which really uplifts your sale. It works as a winning strategy for you as well as Amazon.

Posted by Ravi on November 8, 2019
Comments Off on How to Deal with Various Seasonal Promotions on Amazon?
Category: Uncategorized

The holiday season provides a significant opportunity for the sellers to grab the number of sales on Amazon. There is always a season available to all e-commerce sales and there’s no better time than this to start thinking about your holiday marketing promotions.

Sellers don’t want to miss seasonal promotional opportunities or holiday sales, in fact, they used to wait for this time and get the preparation start a far before for it to stand up with their competitors who may have started preparing already.

So, are you ready for the holiday season? If not then get yourself ready to face more rush on your sale and prepare early which will set you up for success.

Holiday Season:

This promotional holiday season will help you to plan for the biggest sales days of the year so you can implement effective marketing, promotions, and sales. Scroll down to have a look at some of the holiday season.

We have 4 seasons which consist of a number of holidays and during that holiday sellers can enhance their sales a bit more as compare to general days.

Here are some of the festivals holiday season-wise on which you plan your promotion ideas and grab more attention from your customers.

Spring

Spring season marketing based on “Out with the old, in with the new” logic. During this time people can do inventory cleanings by offering discounts and promotions. The following are some of the Spring season events through which sellers can reach top marketing.

Easter:  Easter is one of the main events in Western countries. Sellers can offer discounts for their products on the Amazon storefront and website. On this occasion, the seller can run an “Easter Egg Hunt” promotion and offer hidden egg discounts through social media posts and let them search for it.

Mother’s Day: On this day, people show their love & respect towards their mother by giving her a surprise gift. The seller can offer special discounts on this day by hosting a competitive event related to mother with specific hashtags and then you can provide a winning gift.

Earth Day: This is the time to shine the sellers who are selling earth-friendly products. They can host giveaways and give out products event and provide promotional codes to those who didn’t win so they have an opportunity to “win” by buying your products at a discounted price.

Summer

Summer brings a lot of opportunities to increase sales since this season is having a perfect time for outdoor activities. Check out below occasions for promotion ideas.

Beach Day: For the sellers who are selling beach gear (i.e. beach towel, swimwear, hat, etc), they can run a “Beach Vibe” promotion offering product with discounts bunch in order to get more sales.

Prime Day: Prime Day is one of Amazon’s biggest global shopping events exclusively for Prime members. Amazon has over 100 million Prime members and it is still growing. On this occasion, sellers are offering more discounts to Prime members.

Independence Day of USA: This is one of the holiday occasions for the US citizens. During this celebration also, sellers can create a promotion idea and generate more sales for products that are “Made in USA”.

Back to School: This “Back to School” season comes at the end of the Summer season. In this time period, you can enhance your sales business by offering discounts on school supplies, discounted backpacks, clothing deals, and offers on electronics and college furniture.

Father’s Day: As the same as Mother’s Day, this is also an important day on which people show their love & respect towards their father by giving him a surprise gift. Sellers can run dad related competitions on social media to honor fathers around the world.

Autumn

Autumn seasons mean a “change” in order to grow. The following are the occasions during the Autumn season that you can capitalize to get more marketing.

Halloween: Halloween is a kind of ritual and it is celebrated by most of the people in western countries. Sellers can run a Halloween themed promotion by including a “treat” on a purchase.

Black Friday & Cyber Monday: These are the most important events which are hosted by most e-commerce companies around the world and Amazon is one of them. Sellers need to offer huge discounts for products which are the expectations of shoppers on this occasion.

Join Discount Coupon Sender now

& take your FBA journey to greater heights.

Start Your 28 Day Free Trial
( No credit card required)

Winter

Winter brings a lot for sellers and help them to generate more sales. They can have clarity into their business and focus on what’s working and remove those that are not so useful for their growing business in the upcoming years.

Diwali: Almost every e-commerce used to announce a big sale on the occasion of “Diwali”. This festival used to celebrate in India and since it is a festival of lights so sellers can offer more discounts on electronic decoration products and can increase their sell count. On this occasion, people used to do more purchasing on electronics gadgets mobile phones, laptops, appliances, clothing, etc.

Christmas: This is the time of a “12 Days celebration” which helps you to engage with your audience by promoting products. Sellers can organize some events and announce the winner with a surprise gift.

Valentine’s Day: This is the day of love and on this day people used to give a gift to their loved once. A gift that shoppers purchase for their partner, you can provide a gift card with that and be sure it will deliver on time.

New Year Day: This is the time of the year to celebrate the beginning of a new year, time of resolution, gift each other and enjoy the auspicious event. Plan before it and let your sales be enhanced.

Conclusion: Above all are the holiday occasions on which you can plan your promotion offer and can earn profit for your business. The seller can choose more suitable occasions for their promotion idea according to their region, culture, etc and market it to your audience on social media channels and emails

This is the complete guide for Various seasonal promotions ideas on Amazon”. This will help you to boost your product sales and your business to grow gradually on Amazon.

Feel free to drop us an email at help@discoutcouponsender.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.

Thank you!

Posted by Ravi on November 5, 2019
Comments Off on Set-up “Prime Exclusive Discount” to Help You to Run Your Amazon Business
Category: Uncategorized

In Amazon, many types of deals will be introduced time by time into the strategy used by sellers which helps to grow their business and increase the sales conversation. Among them “Prime Exclusive Discount” is one of the deals which is introduced only for the Amazon Prime subscribers and it will provide sellers with an incredible opportunity to enhance their sales.

What is Prime Exclusive Discount?

Amazon has initiated a discount offer program called “Prime Exclusive Discounts” which are offered on Prime-eligible products sold through FBA and it is only available to Prime members.

Prime Exclusive Discounts are an easy opportunity for sellers to set their products apart from the pack and a new way to offer a discount on your products exclusively to Prime members. These discounts can be offered all year long not only on special occasions.

Some of the Important Criteria to Set-up Prime Exclusive Discounts

In order to set up a Prime-exclusive discount for a seller, their products should meet the following criteria:

  • The product must be in new condition.
  • The product must be fulfilled by Amazon.
  • It should have at least a 3+ rating or no rating.
  • The discount must be 10% – 80% off of your listed price. For a Prime Day discount, it must be 20% – 80% off your listed price.
  • Discounts must beat the lowest price in the past 30 days.
  • Not a restricted or offensive product.

Join Discount Coupon Sender now

& take your FBA journey to greater heights.

Start Your 28 Day Free Trial
( No credit card required)

The Set-up Process for a Prime Exclusive Discount:

The process for creating Prime-exclusive discounts is quite manual, but it will not take much time. This process consists of 3 steps of guide for a seller.

At the very beginning, the seller needs to login to their Seller Central account and there they can find the “Prime Exclusive Discount” option under the Advertising tab.

Step 1: Create Discount for a Product

Once, the seller will be clicked on the “Prime-exclusive Discount” option then they will be able to see a “Create Discount” button.

Here, the seller needs to fill out all the required discount details such as discount name, discount dates, etc. Then move to the next step by clicking on the “Save and Add Products” button.

Discount Name: Discount name needs to fill out by the seller and it will be used internally for their reference. Give the discount a name as per your product so it can be easily recognized.

Discount Dates: Discount duration needs to fill out corresponds to the special occasions such as Prime Day, Black Friday, Spring, etc.

Step 2: Upload your Product Detail Template

In this step, the seller needs to upload their Product template in which product details have to fulfilled by them. Also, Amazon allows a maximum of 100 SKUs per upload. To proceed on it, click on the “View upload template” button and you can download the product template from here. This process requires some manual work to enter product details. This template has 3 following section.

1.  Instructions: This section provides a 5-step instruction detail on how to use the Prime Price Loader template which is very useful for complete understanding.

2. Data Definitions: Through this section, sellers have a clear image of the specific details which they need to fill out into each field.

 3. PrimePriceLoader Template: In this section, the seller needs to enter their SKU number, discount type (amount or percentage off), price discount, minimum discounted Prime price, and the action picked from a dropdown menu (add, edit, or delete the SKU).

Step 3: Review Your Discounts

Here, the seller can make sure that they have filled out the template with correct details, along with seeing any issues that may make your product ineligible. If there are issues, they can edit the Discount Type, Prime Discount, and Minimum Price to resolve the problem. From here, you can add more products or Submit Discounts.

Note: It should be taken care that Prime Exclusive Discounts will not be overlapped with other deals. You need to make sure that you don’t schedule discounts during this period so customers don’t combine these deals for significant discounts.

Once you have ensured all discount information is correct and that there are no other deals LIVE during that period, click the “OK” button to submit your discount.

This is the complete guide for Set-up “Prime Exclusive Discount” to Help You to Run Your Amazon Business”. This will help you to boost your product sales and your business to grow gradually on Amazon.

Feel free to drop us an email at help@discoutcouponsender.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.

Thank you!

Posted by Ravi on October 19, 2019
Comments Off on Guide to making Online Selling Experience Smoother & Flawless for New Amazon Sellers
Category: Uncategorized

In this eCommerce business world “ Amazon” is the most common, well known and widely used site. Amazon has detailed selling policies, rules, and best practices for sellers to follow when selling on its marketplace. Day by day, the number of sellers is increasing on Amazon each year to every marketplace but at the same time, a few newcomers leave the site often for avoidable reasons. Thus, it needs to be researched and planned by new Amazon sellers before coming to this eCommerce world.

In this article, you can have an overview of some common pitfalls made by new sellers on Amazon’s marketplace.

1. Registering with the Wrong Type Of Amazon Seller Account

There are so many Amazon sellers are available who are making very common mistakes while choosing their account type. These sellers are creating an Individual sellers account instead of a Professional seller account. It is a very conscious thing to select your correct account type which can take your eCommerce business to the next level. Thus, while choosing a Professional seller account you can avoid this mistake and focus to grow your business.

You can be sure to do your research and learn about the differences HERE.

  1. Registering for More Than One Seller Account

It is well known that Amazon only allows one seller account per user. But, the Kickstarter is registering for more than one account in order to get more reviews with multiple brands and it is totally against the Amazon rules & regulations. So, sellers should pay more attention to Amazon’s rules to avoid getting suspended and suffering a huge financial loss.Sellers need to concentrate on one seller account and grow their Amazon business from their only instead of using multiple accounts at a time.

3. To Avoid the Consistent Branding

Inconsistent branding is a very common and complicated issue for the sellers in this marketing world. It is harder to maintain a strong, focused & consistency of any product brand. It only means that all the communications and media you produce should be standards that indicate your customers how unique you are and then it helps to build great trust in you & your company.

The new sellers make this mistake very frequently, so they should keep more focus while showing their products so that, customers will not lose trust in brands with inconsistent products and characteristics.

4. Paying to Collect Positive Feedback

Reviews always play a very significant role whether you’re a Kickstarter or you’re an experienced seller. The more reviews you get, the better the competitive edge you will have in the vast Amazon market. Reviews can be a bit tricky for newbies. It’s not always that Quality or Quantity top the other.

Consider the two products, the products have nearly the same price but a customer’s mind will scream asking him to buy the product with the higher review count. That’s how human psychology works. Most people are doing it, so why not me? They’re probably right, aren’t they?

That’s how important reviews can influence human behavior. They feel safe and secure and they know they’re making the right choice. Thus, you, as a seller will get a higher click-through rate and thereby a substantial increase in the percentage of reviews you can get.

There are various ways through which Amazon Seller can collect reviews like, Using Email or Facebook Messenger Review Follow-up, Retargeting customers via Facebook Ads, etc.

Few of our DCS campaigns have the features to follow up on customer purchases like Email campaigns, Facebook Messenger campaigns, etc. These campaigns give alert to your customers that their product’s coupon claimed, checking back to make sure they are satisfied and your overall great service will help get customers to submit a positive product review.

Please ensure that you provide details to your customer review page and extend your complete support. Also, use an insert that is well made, efficient and one which contains all the relevant information like Brand Name, Logo, Thank you message, and also request for review. The more effort you put into this, the better is the conversion.

In this way, you can minimize the probability of your customers leaving a negative review behind.

Click here to have a look at the top five best Review sites to manage your Amazon reviews.

5. Weak Returns Managing System

It is a very common case that the product is being delivered with a damaged or wrong product. In this case, the customer does not get satisfaction and they proceed to return or exchange the product. Thus, the sellers are bound to do return & refund that product from an unsatisfied customer.

To avoid this mistake, sellers need to track the return rate of each SKU of product and consider removing products that have a high return rate as that will affect your seller ratings.

Be sure to check your returns so you don’t encounter any financial losses due to high return rates. Even though Amazon handles returns, you can have a clear process of handling returns efficiently as well.

6. Using unnecessary Promotional Text, URLs, or Other Descriptions in Actual Product Images

Visual appeal is always a major step in boosting the conversion rate of your Amazon Products. Product image needs to be optimized in a way that gives a customer positive vibes & influences their behavior to ensure they have the perfect shopping experience which results in the generation of revenue.

Most users aren’t aware that algorithms of Amazon & Google are not limited to only product listings but they go as far as the product images you upload on Amazon.

Sellers usually go overboard with props and accessories on their product image but they only offer the product to the customers. There should not be extra or unnecessary content that might confuse the user if they are on sale.

Also, goes without saying the props(if added) should never be the focal point of the image. The primary listed product of sale should be the main attraction. It’s generally advised not to keep props or accessories that do not go in line with the listed product.

Thus, the new sellers should try to avoid adding “Sale” or similar promotional text in your images.

Follow the detailed guide HERE to have a deep research about the “Ways to Boost the Effectiveness of Product Images in your Amazon Listing”.

7. By Ignoring the Sponsored Ads Reports

Usually, customers can find out about your products via Ads from any social media or and product listing optimization and to manage that seller should maintain a “Search Terms Report”. This is a report that displays which search terms are being used by customers to find your products. Hence, it is important that sellers utilize the Amazon search term report on a regular basis. In this way, you can easily find the optimized keywords which customers are using to search for any products.

You can create your new Ads which includes optimized keywords and that will help you to boost your product sales and increase ranking. Click here to check how you can create a Facebook Ads campaign through which your product will advertize and reach to the more number of audience.

Once you find out your optimized keywords using the search term report and other relevant tools, you can use these keywords in our URL Builder to ensure your URL is keyword rich when they’re redirected to Amazon using the CTA – Go to Amazon button!

You can have a piece of more knowledge about “How to use the search term report to optimize your Ad campaigns” from HERE

Join Discount Coupon Sender now

& take your FBA journey to greater heights.

Start Your 28 Day Free Trial
( No credit card required)

8. Carelessness on Tracking & Managing the Inventory

It is a very silly & common mistake that sellers used to do most of the time. They lost their focus on tracking and managing their product inventory and then it will become more burden for them during peak seasons such as Prime Day, Christmas, Black Friday, etc.

So, they should take care of their product inventory since the very beigining when the product count is less and then keep tracking on it on a regular basis. Inturn it will not be that much challenging for any seller.

9. Calculation of Amazon Revenue

Sellers should have a piece of knowledge about their profit & loss into their business. If they are not tracking their revenue then it will be the chance like their business can reach the down at any step. You need to have a clear picture of the Amazon fees such as FBA fees, picking & packing, shipping & handling, advertising cost, sellers account monthly fee and monthly storage fees. Inturn they will be able to calculate their net profit margin.

Please have a look at Amazon’s Revenue calculator that provides you with real-time cost comparisons between FBM and FBA so be sure to utilize it well.

10. Not Using Fulfillment By Amazon

There are sellers who are very new on this fulfillment thing and then it is an obvious thing that they do mistakes frequently. Mostly, the sellers prefer the FBM model and avoid FBA fees by not fulfilling the product for themselves. Here, it is very necessary to satisfy the consistent, fast, and reliable shipping for each product in FBA or else FBA is a highly recommends option for sellers.

Amazon is focusing on putting more effort into faster delivery so customers can receive their purchases into the shortest time and then proceed to do marketing again & again. FBA is far better than the FBA which allows you to not only leave product delivery in Amazon’s good hands but also get priority over FBM products.

This is the complete guide for “Few Common Mistakes New Amazon Sellers Can’t Afford to Make and How to Overcome it”. This will help you to boost your product sales and your business to grow gradually on Amazon.

Feel free to drop us an email at help@discoutcouponsender.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.

Thank you!

Posted by Ravi on October 10, 2019
Comments Off on Boost Your Sales via Facebook Ads and Deliver Promo Codes into Facebook Messenger
Category: Uncategorized

Discount Coupon Sender introduces a campaign that helps you to connect your Facebook Ad with our Facebook messenger service to deliver your coupons. It is similar to our “Facebook Messenger Campaign” but instead of the landing page, it will work with Facebook Ads which attracts customers easily with a much higher open rate and a wider reach.

Working Process of Facebook Ads Campaign :

Here is the process which helps you to understand how the “Facebook Ads – Click to Messenger Campaign” works with Discount Coupon Sender.

To begin with, our campaign creation section. Click on the “Add New Campaign” button which will take you to the campaign wizard.

Here, you can see a series of our campaigns and among them, you need to select the “Facebook Ads Campaign” through which customers can deliver coupons.

Now, you will get redirected to the campaign creation page which consists of 2 steps.

Step 1:

In this step, you need to connect your Facebook account in order to use your Facebook page with Discount Coupon Sender.

Once your Facebook account is linked with Discount Coupon Sender, you can select your facebook page here.

Following which the customer needs to fill out all the basic information about their product like Marketplace, product ASIN, etc. Once a product ASIN number has entered, it will automatically fetch the complete information of that particular product from Amazon and display it here. Then hit the “Save & Continue”  button and move on to the next step.

Step 2: 

Moving on to the 2nd step of campaign creation which a delivery setup page. It consists of a few important sections.

Coupon Section:

Here, the customer needs to upload a list of coupons from Amazon that they would be using for this campaign. If done so already, they can select the list from the drop-down.

Coupon & Review Follow-up Setting:

In this section, you can update your contents of the message and set the follow-up trigger timing for that.

Once you will click on the “Change Sequence” button, a pop-up will open where you can update the text as per your specifications and then click on the “Save” button.

Also, you can set up customized texts for follow-up trigger & coupon review text contents for various required scenarios should you feel the need to collect product reviews for your Product Listing on Amazon.

URL Builder Section:

Here you can set up the redirection URL of your Call to Action (Go to Amazon) button which leads your shoppers to the Amazon Product Listing. You can build your own URL for that particular product which will be having your preference keywords, brands or store name, etc and also, you can have a preview of your built URL. This built URL acts like manual search & buy URL(2-Step URL) which will enhance your product keyword rankings.

Here, we have 5 several types of options to build your product URL as follows,

  1.  Simple URL

(2) Keyword URL

(3) Storefront URL

(4) Brand ID URL

(5) Add to Cart URL

To know more about the URL builder section of discount Coupon Sender, please go to How to use URL builder?

Now we have some conditions for coupons which will help you to monitor your sales. Then for moving click on the “Save & Continue” button.

Now, once you will be successfully done with all of the above steps of this campaign creation you will get your JSON code in the dashboard. This coding is required while creating a Facebook Ads so, you need to copy and paste this into your Facebook.

Join Discount Coupon Sender now

& take your FBA journey to greater heights.

Start Your 28 Day Free Trial
( No credit card required)

Ad Creation Process into Facebook:  

You need to create an Ad for that particular product via your Facebook account under any of your facebook pages of your brand and for that, you need to follow the below procedure:

You need to give your campaign name and then continue for proceeding to the next step of Ad creation.

Then, you need to give a name for your Ad and you can select a facebook page or you can create a new page, in which you want to display this Ad.

You can add an image/ video for your product Ad by clicking on the “Add media” button.

Once you will click on the button “Advanced JSON setup” then a section will be opened and then you need to paste your copied JSON code into this section. Then, campaign details for this product will be automatically fetched and displayed here.

Once you are done with the Ad creation process, you will get a Facebook notification for your Ad preview and then you can start your claim coupon process by clicking on the “Send Message” button.

Therefore, the buyer will get their promo code into their Facebook Messenger and they can claim your promo code.

After claiming the coupon(promo code), the buyer will get their promo code into their messenger. Also, you will get the followup into your messenger as per the setup text content & time duration into the “Coupon & Review Follow-up Setting” section of the second step.

As per your input i.e., “Yes/No”  for the coupon claim follow-up, you will get the answer from Discount Coupon Sender support instantly.

This is the complete guide for Discount Coupon Sender – Facebook Ads Campaign which helps you to let your product ranking be emphasized which inturn helps your business to grow gradually on Amazon.

Feel free to drop us an email at help@discoutcouponsender.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.

Thank you!

Posted by Ravi on October 3, 2019
Comments Off on Deliver Coupons Via Facebook Messenger & Add Your Prospective Buyers as Messenger Subscribers
Category: Uncategorized

This article demonstrates how you can increase your ROI of external traffic campaigns that you run for your Amazon listings by distributing discount promo codes via Facebook messenger & adding them as your Messenger subscribers. Then you can re-market them in the future & also can follow-up for reviews using a Messenger marketing tool called ManyChat.

Why Facebook Messenger over conventional Emails?

Facebook Messengers have a much higher open rate of over 80% and a click-through rate of 30-40%. Meaning, they are much more effective than an email campaign.

Using Facebook Messenger has the benefit of easy access to the conversation history and makes users undergo a personal connection as they can easily write back to get an instant reply.

What is ManyChat?

ManyChat is a tool that helps you to send Marketing messages in bulk to your Facebook Messenger subscribers. It is the new form of marketing with ~98% Open Rates. Amazon Sellers can utilize Messenger Marketing Tactics to improve sales & get more reviews. You will need a ManyChat pro account to make this work which is only $10.00 a month.

Please note that using ManyChat is optional and our software is fully capable of delivering your coupons independently. 

Working Process of Facebook Messenger Campaign :

Here is the process which helps you to understand how the “Facebook Messenger Campaign” works with Discount Coupon Sender.

To begin with, our campaign creation section. Click on the “Add New Campaign” button which will take you to the campaign wizard.

Here, you can see a series of our campaigns and among them, you need to select the “Facebook Messenger Campaign” through which customers can deliver coupons.

Now, you will get redirected to the campaign creation page which consists of 4 steps.

Step 1:

In this step, you need to connect your Facebook account in order to use your Facebook page with Discount Coupon Sender.

Once your Facebook account will be linked with the Discount Coupon Sender then you can be able to select your enable facebook page here.

Therefore, customer needs to fill out all the basic information about their product like Marketplace, product ASIN, etc. Once a product ASIN number has entered, it will automatically fetch the complete information of that particular product from Amazon and trigger it here. They can select preferable landing page design among our 6 beautiful templates. Then hit the “Save & Continue”  button and move to the next step.

Step 2:

In the second step of campaign creation, you can completely customize the campaign. This tool has a “design edit tutorial” for customizing the landing page and you can utilize this tutorial in order to understand our design interface in a better way. Customers can customize their logo, content, font size, font color, cross-selling, videos and other features that they might want to edit for your Landing Page. By clicking on the “Save & Continue” button you can move to the next step.

Step 3: 

Moving on to the third step of campaign creation which a delivery setup page. It consists of a few important sections.

Coupon Section:

Here, the customer needs to upload a list of coupons from Amazon that they would be using for this campaign. If done so already, they can select the list from the drop-down.

Coupon & Review Follow-up Setting:

In this section, you can update your contents of the message and set the follow-up trigger timing for that.

Once you will click on the “Change Sequence” button, one pop-up will open where you can update the text as per your specifications and then click on the “Save” button.

Also, you can set up the follow-up trigger $ coupon review text contents for various required scenarios.

ManyChat Integration (Optional):

Here, you can select your integrated ManyChat account or you can add a new ManyChat account and set the pre-configured tags for the scenarios of coupon claims.

To Integrate your ManyChat account with Discount Coupon Sender, there is an option called “Manage ManyChat Accounts”.  You can give any friendly name whichever you prefer and then fill out the Access token of your ManyChat account. You can find the ManyChat Access Token by going to ManyChat Settings>API.

Once, you will have integrated your ManyChat account with Discount Coupon Sender and then you can automate your pre-configured tags on ManyChat during various scenarios of Coupon Claim and those tags you can create into your ManyChat account as shown below,

URL Builder Section:

Here you can set up the redirection URL of your Call to Action (Go to Amazon) button which leads your shoppers to the Amazon Product Listing. You can build your own URL for that particular product which will be having your preference keywords, brands or store name, etc and also, you can have a preview of your built URL. This built URL acts like manual search & buy URL(2-Step URL) which will enhance your product keyword rankings.

Here, we have 5 several types of options to build your product URL as follows,

  1.  Simple URL

2. Keyword URL

3. Storefront URL

4. Brand ID URL

5. Add to Cart URL

To know more about the URL builder section of discount Coupon Sender, please go to How to use URL builder?

Join Discount Coupon Sender now

& take your FBA journey to greater heights.

Start Your 28 Day Free Trial
( No credit card required)

Now we have some conditions for coupons which will help you to monitor your sales. Then for moving click on the “Save & Continue” button.

Step 4: 

Now, this is fourth and the last step of campaign creation. You can add Google and Facebook Analytics tool so that we can monitor the behavior and patterns of leads.

Now, all of the steps of campaign creation has been completed successfully. You can have a preview of your landing page from the dashboard and there you will have a “Grab This Deal” button through which users get prompted to buy your product by seeing huge discounts.

Once the buyer will click on the “Grab This Deal” button a popup will open which says “Get Coupon Delivered to Messenger” and through which the buyer will get their promo code into their Facebook Messenger.

Once the buyer will click on this “Get Coupon Delivered to Messenger” then it will be redirected to the Facebook messenger of the connected Facebook account of the buyer and then they can claim their coupon from here.

Therefore, after claiming the coupon, the buyer will get their promo code into their messenger. Also, you will get the followup into your messenger as per the selected time period into step 3.

As per your input i.e., “Yes/No”  for the coupon claim follow-up, you will get the answer from Discount Coupon Sender support instantly.

Once you will successfully claim your promo code, you can check your ManyChat tag status into your ManyChat account.

This is the complete guide for Discount Coupon Sender Facebook Messenger campaign and let your product ranking be emphasized which helps your business to grow gradually on Amazon.

Feel free to drop us an email at help@discoutcouponsender.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.

Thank you!

COPYRIGHT . ALL RIGHTS RESERVED
  • en
  • zh-hans
  • fr
  • de
  • it
  • ja
  • pt-pt
  • es
Social
Hide Buttons