Boost your Amazon Sales with Email Campaigns

This guide will help you to understand the working of an Email campaign via Discount Coupon Sender. It is a promo code campaign that distributes Amazon coupon codes to boost your sale, product ranking & reviews on Amazon by using direct or Email Delivery.

Working Process of Email Campaign :

Here is the process which helps you to understand how the “Email Campaign” works with Discount Coupon Sender.

To begin with, our campaign creation section. Click on Add New Campaign which will take you to the campaign wizard.

This is the campaign wizard which consists of a series of our campaigns and among them, you need to select the “Email Campaign” for the landing page creation. Here we have two ways of delivering coupons. In this article, we will learn how to deliver coupons via the landing page.

Therefore you will get redirected to the campaign creation page which consists of 4 steps.

Step 1:

The customer needs to fill out all the basic information about their product like Market place, product ASIN, etc. Once a product ASIN number has entered, it will automatically fetch the complete information of that particular product from Amazon and trigger it here. They can select preferable landing page design among our 6 beautiful templates. Then hit the “Save & Continue”  button and move to the next step.

Step 2:

In the second step of campaign creation, you can completely customize the campaign. This tool has a “design edit tutorial” for customizing the landing page and you can utilize this tutorial in order to understand our design interface in a better way. Customers can customize their logo, content, font size, font color, cross-selling, videos and other features that they might want to edit for your Landing Page. By clicking on the “Save & Continue” button you can move to the next step.

Step 3: 

Moving on to the third step of campaign creation which a delivery setup page. It consists of a few important sections.

Coupon Section: Here, the customer needs to upload a list of coupons from Amazon that they would be using for this campaign. If done so already, they can select the list from the drop-down. Also, here skip feature is also provided for those buyers who do not want to provide their details but still want to purchase the product. So, they can select an alternate coupon.

URL Builder Section: Here you can set up the redirection URL of your Call to Action (Go to Amazon) button which leads your shoppers to the Amazon Product Listing. You can build your own URL for that particular product which will be having your preference keywords, brands or store name, etc and also, you can have a preview of your built URL. This built URL acts like manual search & buy URL(2-Step URL) which will enhance your product keyword rankings.

Moving further, you need to provide the email from name and subject line. Following this process, you can write instructions and steps for clamming coupon code.

Now we have some conditions for coupons which will help you to monitor your sales. Then for moving click on the “Save & Continue” button.

Step 4: 

Now, this is fourth and the last step of campaign creation. You can add Google and Facebook Analytics tool so that we can monitor the behavior and patterns of leads.

Now, all of the steps of campaign creation has been completed successfully. You can have a preview of your landing page from the dashboard. You can share this link on your social media pages. If you have your own website then you can add this landing page by adding Get embedded HTML from the dashboard to your website.

This is the Amazon Landing page through which users get prompted to buy your product by seeing huge discounts.

Once the buyer will click on the “Grab This Deal” button a popup will open in which the buyer will give their information to get access to the coupon code. From this, you will get the email of your leads. After clicking the submit button user gets a confirmation message that details submitted! Please check your email for a coupon code.

Also, if the prospect does not want to provide their details then they can skip the process and directly claim the coupon.

Now your lead can claim their coupon code via their email.

This is the complete guide for Discount Coupon Sender Email campaign and let your product ranking be emphasized which helps your business to grow gradually on Amazon.

Feel free to drop us an email at help@discoutcouponsender.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.

Thank you!

How Advertising Campaigns Work With Discount Coupon Sender

This campaign has been introduced to focus on advertising products that you’re planning to release in the near future. This campaign creates awareness and allows you to retarget your customers to your live products post-launch or collects leads to potential prospects.

Working Process of Advertising Campaign :

Here is the process which helps you to understand how the “Advertising Campaign” works.

In the beginning, you need to click on the “Add New Campaign” button and then select the “Advertising campaign” in the campaign creation pop-up. Following which you will get redirected to the 4 steps of the campaign creation.

Step 1: Here is the need to fill out the basic details of your product and can select a preferable design for your landing page. Discount Coupon Sender has provided one more option here i.e., an Autoresponder setup which helps to maintain the leads record and you can inform about the upcoming products to them via MailChimp. Once a product ASIN number has entered, it will automatically fetch the complete information of that particular product from Amazon and trigger it here. Therefore, you need to fill out the remaining basic details and you can select a preferable design for your landing page.

Step 2: Into the next step, you can customize your page design as per your specifications. This tool has a “design edit tutorial” for customizing the landing page and you can utilize this tutorial in order to understand our design interface in a better way.

Step 3: Moving to the next step, here you can set up your delivery page. You will have one more option there through which you can enable a campaign which will be applied once this upcoming products has been live and then you will get discount coupon & mail information as per your selected campaign.

Step 4:  This is the tracking where you can integrate with Google Analytics/ Facebook Pixel.

Once you will be done with landing page creation, by clicking on the “Sign me up” button, the customer will be redirected to the Amazon page where they can have a look at the product information and then they can proceed on the purchase process once it will be live on Amazon.

Once you will be clicked on the “Sign me up” button, there will be 2 cases as follows,

Case-1: If the product still on upcoming periods then it will ask your basic detail through which it can inform you once it will be lived.

Case-2: If this advertising campaign has been expired that means, once that product became live on Amazon then it will connect you to the campaign which you will create for your actual product Launch. So, any customer who goes to your previous landing page gets redirected to the new Landing page of your live product.

Therefore, it will make you to utilize your enabled campaign to grab your deal.

Now, you have successfully completed all of the steps of the campaign creation and let your product be advertised before launch which helps your business to reach its peak eventually on Amazon.

Feel free to drop us an email at help@discoutcouponsender.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.

Thank you!

How Promotional Campaigns work with Discount Coupon Sender

Discount Coupon Sender has introduced this campaign for sellers who only want to promote their live products on Amazon without offering a discount for the same. This can be used to drive traffic and combine with other campaigns for cross-selling. This also helps in enhancing the product ranking among this niche of products, this is achieved by using our URL builder (explained below).

Working Process of Promotional Campaign :

Here is the process which helps you to understand how the “Promotional Campaign” works.

In the beginning, you need to select “Promotional campaign” of the landing page creation and then you will get redirected to the campaign creation page which consists of 4 steps.

Step 1 : Here is the need to fill out the basic details of your product and can select a preferable design for your landing page.

Step 2: Into the next step, you can customize your page design as per your specifications. This tool has a “design edit tutorial” for customizing the landing page and you can utilize this tutorial in order to understand our design interface in a better way..

There is a way which helps you to add or edit your logo, content, font size, font color, cross-selling, videos and other features that you might want to edit.

Step 3: Moving to the next step, here you can set up your delivery page URL. You can build your own URL for that particular product which will be having your preference keywords, brands or store name, etc.

Here you can have a preview of your built URL which includes your preference words related to the details of your product and it acts like manual search & buy URL(2-Step URL) which will enhance your product keyword rankings.

Once you will done with landing page creation, by clicking on the “Go to Amazon” button, the customer will be redirected to the Amazon page where they can complete the purchase process based on the URL which is selected in the previous step.

Step 4: This is the tracking where you can integrate with Google Analytics/ Facebook Pixel.

Now, you have successfully completed all of the steps of the campaign creation and let your product be promoted with emphasized ranking which helps your business to grow gradually on Amazon.

Feel free to drop us an email at help@discoutcouponsender.com if you have any queries. As always, Discount Coupon Sender strives to help serve you better.

Thank you!

Engagement and Marketing via Amazon Live Creator Tool

In this modern era, “Live Streams” are extremely popular be it popular social media like Facebook, Instagram or whether it’s streaming websites like YouTube & Twitch.

How do we capitalize on this? The best course of action would to be engaging with your target audience and sharing your personal experience live.

Engagement

Sellers can actively engage with their customers by going live. This enhances their shopping experience by getting discovered, interact with viewers & driving sales.

This is quite similar to  Influencer marketing.

Influencer Marketing is one of the best ways to engage with your audience. Finding relevant influencers who are inline with your products often have a huge audience behind them who are the target audience of your product.

Customers listen to people they like & Customers believe in influencers because they’ve been in the same niche for a prolonged time period. And when Influencers live stream, the engagement factor will definitely play along.

Marketing

Customers are given the option to chat during the stream which ensures their valid queries are clarified in real time which further increases the chances of boosting sales.

Similar to how Influencers are held trustworthy among their respective audience, they are highly credible. And once add your Amazon Products to their live stream, customers are highly influenced are to purchase and thereby increasing conversion ratio of the product.

So how do you effectively use Amazon Live for Marketing?

  • Keep your potential customers informed & updated on the special promotion which will only be for those who are currently turned into the Amazon Live Stream.
  • Allure your prospects during the live stream by promoting your products and marketing them during the promotional & educative live tutorials.
  • Striking deals with Influencers to promote products. By promoting products on Live streams on a regular basis, you can engage more effectively with your audience, tutoring them about your product and converting them into customers eventually.

For further information on who and how to use Amazon Live Creator tool, click here.

Why should you implement videos into your Amazon Listing?

Before we deep dive, let’s talk a bit about videos.

“A picture is worth a hundred words

 but

A video is worth a million

Did you know that…

YouTube has over 1/3rd of the total internet users

Over 80% of Twitter users watch video content

45% of people watch more than an hour of Facebook or YouTube videos a week

It simply means if you’re not having a product in your Amazon listing, you’re losing out on a percentage of your conversion.

Most major brands are already leveraging the features. If you haven’t, ensure you’re signed up as an approved brand owner via Amazon Brand Registry.

Videos are really common in this era as well, unboxing videos might spike your popularity through the roof. Everyone is so content & get the real feel when they see how the product actually works rather than looking at images to figure out how stuff works.

The when, where, how, etc can all be conveyed to your customer within a few mins of your conversation to your customer through a video. A very powerful tool that beats images hands down.

Things to remember before adding a video on Amazon / Landing Page:

1. Ensure the Video is Amazon compliant

Amazon supported formats include MP4, QuickTime, AVI, MTS, MPG, ASF, WMV, Flash, HEIF, HEVC, and OGG. Videos less than 20 minutes in length and smaller than 2 GB in size can be streamed through the Amazon Drive website and mobile applications. Videos longer than 20 minutes or larger than 2 GB can be stored in Amazon Drive for you to download and watch offline.

2. The Perfect Title

Always ensure your title is concise and to the point which enables your customers to easily identify your product. Ensure that the product title has a maximum of 100 characters.

3. A Brief Summary

A video always needs a good description to go with the title. Don’t make it long make it brief and concise to make your customers aware of what your video contains

4. A Proper Thumbnail

The aspect ratio should be with preferable dimensions 1920 X 1080px. Formats include JPEG and PNG

5. Easily sharable

Ensure your video is easily sharable so it would be easy to implement on your landing pages in www.discountcouponsender.com

Ways to Boost the Effectiveness of Product Images in your Amazon Listing

Visual appeal is always a major step in boosting the conversion rate of your Amazon Products. Safe to say, a customer would definitely be bewitched by the same product which is listed better with perfect product images & details rather than one which is not.

Product image needs to be optimized in a way that gives a customer positive vibes & influences their behaviour to ensure they have the perfect shopping experience which results in the generation of revenue.

Booster Tip 1: Keep the image clear & precise

Ensure that the image that you have chosen is clear & precise. It is generally preferred that you use 3D rendered images instead of 2D images, especially for your first image in your product listing to comply with Amazon Standards.

A general rule of thumb here would be to use an image that featured to at least 85% in the photograph with a white background. Special care to be taken to use realistic colours, focussed & well lit so your customers will get the actual feel of the product.

Booster Tip 2: Maximize the number of images

Ideally, you would want to have all 7 images for your product listing on Amazon. This includes 1 main pic & 6 additional images.

Don’t you have enough pictures? Get creative. By using HQ images from various angles of your listed product, shoppers will have a much clearer understanding of the product they’re about to buy.

Also, it’s better to be safe than sorry. Follow the list of Amazon’s Product Image Requirements to be compliant.

Booster Tip 3: Always optimize your images

Optimize your images to ensure that you always have an exponential growth rate. Split testing can be done to see which brings in a higher conversion rate. Customer preference can be identified via sale listings with different arrangements, customer surveys, etc.

Optimization of Images are quite complex but if done right, it will definitely bring in a lot of traffic which ultimately translates to better revenue and a more trustworthy brand.

Booster Tip 4: Image SEO optimization – We images need a name!

Most users aren’t aware that algorithms of Amazon & Google are not limited to only product listings but they go as far as the product images you upload on Amazon.

Using names like: HTC-Vive-Pro-Eyes-Blue-Business instead of a generic name like IMG001.jpg will play a great deal in SEO optimization. Ensuring that your images have the primary keywords in them will not only improve your product listing on Amazon but also your product listing & images on your search engine results on google.

Booster Tip 5: Use the right format for your images

Amazon accepts four types of files for product images:

  1. TIFF (Tagged Image File Format)
  2. JPEG (Joint Photographic Experts Group)
  3. GIF (Graphic Interchange Format)
  4. PNG (Portable Network Graphics)

Ideally, JPEG is the go-to format for most sellers as it provides the best image quality for the small size it offers.

For more info, check out Amazon here.

Booster Tip 6: Don’t add un-necessary props

Sellers usually go overboard with props and accessories on their product image but they only offer the product to the customers. There should not be extra content that might confuse the user on if they are on sale.

Also, goes without saying the props(if added) should never be the focal point of the pic. The primary listed product of sale should be the main attraction. It’s generally adviced not to keep props or accessories that do not go in line with the listed product.