Email Marketing is a revolution in the field of digital marketing. This post explains how Amazon seller can use digital media to connect to your potential leads.
Amazon provides an amazing way to sell products and gain money from that. But in today’s competitive world selling on Amazon is not that easy. As an Amazon seller, it is important to understand your customer so that you can easily market to them.
Now the first question is, what are the most efficient ways to make money from the list of your leads.
With an effective email marketing, you can easily connect to your targeted leads. Your email listing works as golden opportunity to enhance your sale and for that, you need to feed it well and extract profit from it.
Strategies for Email Marketing
Picking high-quality email list in your hand you can surely increase your sale and revenue.Unfortunately, this theory doesn’t work same for all Amazon Seller. Some of them start collecting email list.
1. And when they decided to use it, they experience low open rates and some of the users unsubscribe it.
2. When the seller gets over excited they begin promoting ruthlessly and burn their own list an many customers mark them as a spammer.
Now just think about your own email box. How many emails have you got in a day? How do you react to these emails? Which one do you want to open and why? Which type of mail do you want to ignore?
With this, you can have an idea that how your leads will react to your mail. Implementing strategic email marketing will influence your results.
With my experience, I can say “cold” emails are completely worthless. The blatant email will create a negative impact on your leads.
To make “warm” email listing you need to build a relationship without becoming over obsessed. Your email must attract them by catching their attention. By making your listing warm you can start to send promotions and offers of your product.
Email Marketing Automation
Keeping tracks of your leads entering their email id’s to database and sending to specific campaigns is such a cumbersome process. But email marketing tools provide us one-click integration facility.
Once you have an email marketing campaign its time to set up an automation system. Emails are triggered with preset conditions thereby guiding all the subscribers.
Let’s assume a customer opts in for your offer which is promoted by you. You could set a welcome email introducing your new brand to them. After a week you can send some educational emails regarding your products.
Once they purchased the product you can automate the email asking them if they are satisfied with the product and if they are willing to leave a review for your product.
Now you get in the position where you can build up a direct connection with your leads. Now you can promote another product to this customer. But before automation of your email marketing, you need a powerful tool to handle a bunch of your lists.
Use of Email Marketing Software
There are various email marketing companies offering a variety of features. This software enables you to create a list, segments of the overall listing and send it with automated emails.
Most of the email marketing service provides a complete view of insights by displaying click-through rates, email opening rates, goal conversions and various analytics. The most popular service comes with a free trial.There is various pop-up pop–in features and they are triggered by timer and events of your website.
MailChimp, Aweber, Getresponse, Clickfunnel are the most famous email marketing software. These services allow you to use templates for your email, build huge listing and analyze the conversion results. All you need to do is to put your content in the suitable template.
Email Listing with catchy subject lines
After you have started email listing with DCS you can start sending out emails. But the question is what should be the exact pattern of email so that user get prompted to open these emails.
The first thing you need to keep in mind that “from” name and “company name” should be same. If the customer receives the random email without a recognized name then they can probably mark you as a spammer.
Now coming to the pattern of email one might think that the body of the email would be most important part of the email but surprisingly its wrong. The majority of customers only notice the subject of the mail. So even if you put your effort into making the attractive body of your mail without concentrating on your subject then its completely worthless.
The more personal you can make your emails the better response you get from your customer. The subject of your email should be sweet and precise.
If it is a welcome email then welcome them. If it is on sale then tell them about the sale. Remember that you need to just stick to the point. You can use small demographics to increase your conversion rate.
Customer will remember certain patterns of your emails so if you try to send repetitive subject there are chances of getting more open rates. Keep your subject line fresh and eye-catching.
Try to keep your email short and precise because most of the user their phone for reading emails. Finally, test your new emails before sending them to your leads.
Welcome Email of Amazon
When you first sign up as a customer with Amazon they will send you an introductory mail about their brand. At starting you may not get the good open rate. The best way to increase open rate is to experiment with different ideas and find it out what suits for your brand. When the customer gets interested in your product they will automatically sign up your list. Once they have signed in all you need to do is to engage them with interesting emails about your product and occasionally present them new offers.
In the end, I must say that Email Marketing is a long-term game but its incredibly lucrative once you have opted for it.